For some time I have been stressing the need for effective sales people to rediscover the time-honored tradition of sending thank-you's and business notes to their prospects and customers on a regular basis. I know, I said there was nothing for sale on this site, but I will at least insert a shameless plug for a system we just built here at Prospect Smarter - it's called Enthusem.com. Check it out - because we built it for you.
We built Enthusem.com because it was what we heard from every sales rep we ever talked to: there had to be a way for an independent rep (or an independent-thinking rep) to quickly get a beautiful card in the mail with his or her personal message inside. Without hunting around for a stamp or squandering valuable selling time in card shops. But we went several steps further: we added online attachments. Just like you'd attach a file to an email you can attach a file to a real card. Inside there is a 6-digit code and the card recipient can retrieve the file online: so you can attach specifications, contract pricing, a video of the product, whatever you want - your prospect gets your card in the mail and a way to access your full sales message. They can look at it from anywhere on their own sweet time - even if they left your contract proposal back at the office. Now here's the best feature of them all: You get an email alert the instant they view your file. And you know your sales message got through and it is a good time to follow-up. It's like having your own personal direct mail and purl response system. (Hey wait a minute it's not just like that - it is that!)
No more waiting for Corporate IT to build it for you, no more waiting for the company's promotion mail program to roll out later this year and somehow help you hit your sales goals this quarter. Now you can show management how you are moving ahead on your own and taking the message to your prospects right now without needless expense. If they say they are going to get this kind of functionality in your hands soon, just tell em it's too late - the train has left the station and you're on it.
Big Money? Nope. No monthly fee, no subscription, no license. You just pay as you go at the mailer price you select when you sign up - you select that price according to how many credits you purchase. Prices are as low as $1.75. That includes the whole deal: the card, the envelope, first class postage, free file storage, the email alert, address book functionality and fabulous designs. And they are nice looking cards on premium stock - no schlock here. Your first five cards are free. After that, if $1.75 sounds like to much to enhance your sales career go back and look at the size of your cell-phone bill and ask yourself how much you spent on NOT GETTING THROUGH. I guarantee you that a quality card in an envelope has a higher open rate with a prospect than either email or e-cards. (Hellooo.. remember spam filters anyone?)
If $1.75 still looks like too much cash maybe you should re-evaluate being in sales altogether. Good Hunting!
