This post is intended to show how easy it is to send an enthusem postal mailer that drives readership to your online magazine that you stored at issuu.com. (Scroll down this post to view a sample online magazine)
Issuu.com is a great site that lets you create online magazines and link to them or embed them on your site - and now with enthusem you can create custom mailers to promote your online magazine and excite advertisers. In case you did not actually get a mailer from me yourself, here's what it looked like: Download Enthusem Sample Pretend you walked out to your mailbox and found a beautiful gloss-coated card in a vellum envelope waiting for you.
Here's how enthusem magazine mailers work: You send an enthusem postal mailer (with your magazine's image on the front) to a subscriber or any new influential reader who you want to target. It takes under 40 seconds. The inside message of the mailer entices them with copy about the great articles you have inside and a tasteful message about one of the important advertisers that you might want to highlight, such as Ubisoft, the advertiser I have used in this example of Develop Magazine. Get as creative as you want.
Readers will go to your site (just like you went to enthusem.com) and enter the code in the mailer. Here's the really cool part: Readers can skip going to enthusem.com entirely and enter codes on your site or your advertiser's web site instead - they will love added traffic and exposure!)
Plus: You as the publisher get instant data on who is reading your online magazine because enthusem not only sends you an instant alert when a code is entered, but you get full reporting data that you can download.
Think about it: When you send an enthusem mailer with your digital magazine attached you avoid spamming the people you want to reach, your new readers get a four-color, glossy 'hybrid' magazine in the postal mail at very low cost to you, your advertiser gets new value and added exposure for their ad dollars - and most importantly, you get a fresh new way to convert traditional print subscribers away from your expensive full print edition and shift them to a superior online viewing experience at issuu.com
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