We can't all attend stimulating conferences like the Web 2.0 Summit that took place last fall in San Francisco particularly because they are expensive and don't seem to relate directly to what we have to do everyday to move our print businesses forward. In this recorded interview with HP's Vyomesh Joshi, we hear the perspective of one who is engaged in stimulating print in every emerging way. There is both a lesson and an opportunity for all of us here as the industry moves headlong into new territory that redefines print: think not about your product but about possibilities for your product. If you don't someone else will and that new competitor may come from an unexpected quarter.
