I just picked up a book at the used bookstore. I love to haunt those places because sometimes you find a real gem. The one I got yesterday was by Florence Isaacs, entitled 'Business Notes' (Publishers: Clarkson Potter). It was published way back in the dark ages of 1998 and she was coming off another successful book 'Perfect Words for Every Occasion' . When you read books like this you have to look past your first reaction of "Who does that anymore?" to realize that not much has really changed about good business etiquette and ways to make yourself stand out in the sales arena. There are lot's of good tips in here - and the one I especially like is the Thank-You card for no specific reason. Florence says "it's like money in the bank" Now who doesn't want that ?
(Here it is on Amazon.com) The book gives numerous examples of how to interject a well-timed Thank-You in your business life. Have you considered a Thank-You card when you don't get the sale which acknowledges the opportunity and your dealings with the buyer? Florence tells you why that can come back in spades for you in the future.
I paid only $2 bucks for this book at the used bookstore and after seeing how much I got out of it I feel almost guilty.
I think I will send Florence a Thank-You card for taking the time to write it for me.
Comments